Human Mannequins: A Step into the Future?

In a bizarre twist of retail, Chinese shoppers are witnessing a new kind of mannequin: a human one. Viral videos have captured real people walking on treadmills, showcasing clothing in a unique and somewhat unsettling display.

This innovative approach, adopted by a Chinese retail chain, aims to provide a more realistic and engaging shopping experience. By using live models, customers can better visualize how garments fit and move on a human body.

While some see this as a novel and effective marketing strategy, others have raised concerns about the dehumanizing nature of the job. The constant walking on a treadmill, day in and day out, can be physically and mentally taxing.

Interestingly, this practice bears a striking resemblance to a bygone era in the United States. In the 1930s, 40s, and 50s, department stores like Bloomingdale's employed live models to showcase clothing, offering a similar experience to today's treadmill mannequins.

As technology continues to shape the retail industry, it remains to be seen whether this human-powered approach will become a lasting trend or a fleeting fad.

 

A Chinese retail chain has swapped traditional mannequins for real women walking on treadmills, wearing their clothes.

They believe this helps customers see how the garments fit and move on a person.
pic.twitter.com/pup3cdWyNa

— Science girl (@gunsnrosesgirl3) November 10, 2024